The Duc Pond

With this kind of complicity with the Bush Administration I don’t see how people can accuse large corporate media of being liberal!

It is the kind of TV news coverage every president covets.

“Thank you, Bush. Thank you, U.S.A.,” a jubilant Iraqi-American told a camera crew in Kansas City for a segment about reaction to the fall of Baghdad. A second report told of “another success” in the Bush administration’s “drive to strengthen aviation security”; the reporter called it “one of the most remarkable campaigns in aviation history.” A third segment, broadcast in January, described the administration’s determination to open markets for American farmers. To a viewer, each report looked like any other 90-second segment on the local news. In fact, the federal government produced all three. The report from Kansas City was made by the State Department. The “reporter” covering airport safety was actually a public relations professional working under a false name for the Transportation Security Administration. The farming segment was done by the Agriculture Department’s office of communications.

…

Under the Bush administration, the federal government has aggressively used a well-established tool of public relations: the prepackaged, ready-to-serve news report that major corporations have long distributed to TV stations to pitch everything from headache remedies to auto insurance. In all, at least 20 federal agencies, including the Defense Department and the Census Bureau, have made and distributed hundreds of television news segments in the past four years, records and interviews show. Many were subsequently broadcast on local stations across the country without any acknowledgement of the government’s role in their production.

This winter, Washington has been roiled by revelations that a handful of columnists wrote in support of administration policies without disclosing they had accepted payments from the government. But the administration’s efforts to generate positive news coverage have been considerably more pervasive than previously known. At the same time, records and interviews suggest widespread complicity or negligence by television stations, given industry ethics standards that discourage the broadcast of prepackaged news segments from any outside group without revealing the source.

…

Federal agencies are forthright with broadcasters about the origin of the news segments they distribute. The reports themselves, though, are designed to fit seamlessly into the typical local news broadcast. In most cases, the “reporters” are careful not to state in the segment that they work for the government. Their reports generally avoid overt ideological appeals. Instead, the government’s news-making apparatus has produced a quiet drumbeat of broadcasts describing a vigilant and compassionate administration.

Some reports were produced to support the administration’s most cherished policy objectives, like regime change in Iraq or Medicare reform. Others focused on less prominent matters, like the administration’s efforts to offer free after-school tutoring, its campaign to curb childhood obesity, its initiatives to preserve forests and wetlands, its plans to fight computer viruses, even its attempts to fight holiday drunken driving. They often feature “interviews” with senior administration officials in which questions are scripted and answers rehearsed. Critics, though, are excluded, as are any hints of mismanagement, waste or controversy.

…

What is more, these officials argued, it is the responsibility of television news directors to inform viewers that a segment about the government was in fact written by the government. “Talk to the television stations that ran it without attribution,” said William A. Pierce, spokesman for the Department of Health and Human Services. “This is not our problem. We can’t be held responsible for their actions.”

Yet in three separate opinions in the past year, the Government Accountability Office, an investigative arm of Congress that studies the federal government and its expenditures, has held that government-made news segments may constitute improper “covert propaganda” even if their origin is made clear to the television stations. The point, the office said, is whether viewers know the origin. Last month, in its most recent finding, the G.A.O. said federal agencies may not produce prepackaged news reports “that conceal or do not clearly identify for the television viewing audience that the agency was the source of those materials.”

…

Not long ago, Ms. Ryan was a much sought-after “reporter” for news segments produced by the federal government. A journalist at ABC and PBS who became a public relations consultant, Ms. Ryan worked on about a dozen reports for seven federal agencies in 2003 and early 2004. Her segments for the Department of Health and Human Services and the Office of National Drug Control Policy were a subject of the accountability office’s recent inquiries.

The G.A.O. concluded that the two agencies “designed and executed” their segments “to be indistinguishable from news stories produced by private sector television news organizations.” A significant part of that execution, the office found, was Ms. Ryan’s expert narration, including her typical sign-off - “In Washington, I’m Karen Ryan reporting” - delivered in a tone and cadence familiar to television reporters everywhere.

…

Ms. Ryan said she was surprised by the number of stations willing to run her government segments without any editing or acknowledgement of origin. As proud as she says she is of her work, she did not hesitate, even for a second, when asked if she would have broadcast one of her government reports if she were a local news director.

“Absolutely not.”